North star
Clarity comes before clicks.1
BestFriend in Digital Marketing Chauntā Sharp
Strategic Consulting Hands-On Implementation
You don't have to figure outyour marketing machine alone.
What deserves focus?
- Identify what is missing
- Connect the right pieces
- Prioritize what moves the business
Connected marketing
Strategy + MessagingVisibility + ConversionSystems + MeasurementExecution engine
Plan→Build→Launch
Measure · Learn · ImproveInsights + outcomes
Measure what moved. Improve what matters next.My BestFriend said it BEST!
Jastin Artis · A&R Leadership Architect & Recording Artist · Baltimore, MD“Working with Chaunta Sharp of Your Bestfriend in Digital Marketing has been one of those experiences where you quickly realize the value of having someone around who can see both the vision and the things you may be too close to see yourself.”
Marketing That Actually Cares if You Win.
Does this sound like you?
You have a lot going on.
You've built something that works. Now the business is getting harder to hold together. The issue isn't effort. It's knowing what deserves your attention. You can have multiple vehicles that will get you to your end goal, but you can't drive them all at the same time.
Too much lives in your head.
Your business works, but too much still depends on you.
You’re always marketing.
But you’re still not sure what’s actually driving results.
The pieces don’t move together.
Your offers, team, systems, platforms, and campaigns aren’t fully connected.
You’re ready to grow.
But the way you’re operating now won’t support where you’re trying to go.
Let's find out what deserves your focus.Free Assessment
The BestFriend F.O.C.U.S. Framework™
Clarity comes before clicks.
The BestFriend F.O.C.U.S. Framework™ is a diagnostic and execution method for understanding how the 10 connected parts of your marketing machine work together—from Audience through Optimization.
It solves the problem of scattered marketing by finding the First Break: the earliest point where the foundation is not fully clear, connected, or working. That gives us the right starting point, so you can strengthen the cause before spending more time, money, or energy treating symptoms later in the machine.
BestFriendThe experience
F.O.C.U.S.The method
TransformationThe result
FoundationF.O.C.U.S. scope
Audience
Who we need to move
Offer
What they should choose
OutreachF.O.C.U.S. scope
Messaging
Why it matters to them
Content
What earns attention + trust
Visibility
Where and how we get seen
ConversionF.O.C.U.S. scope
Funnel
The path from interest to action
Conversion
What makes the yes easier
Unified SystemsF.O.C.U.S. scope
Systems
How the work becomes repeatable
ScaleF.O.C.U.S. scope
Analytics
Which signals guide decisions
Optimization
What we improve next
How it works
Start with the tool that fits what you need.
You do not have to guess. Find the box that sounds most like what is happening today. Each option gives you a clear next step.
Free F.O.C.U.S. Assessment
Use this when: You know something in your marketing feels off, but you do not know where the real problem starts.
- Answer simple questions about the 10 parts of your marketing machine.
- See the first place where your answers stop being a full yes.
- Get your starting point and a score for the whole machine.
Brain Dump
Use this when: You have one idea, choice, problem, or opportunity and want an experienced human to look at it with you.
- Send the thought exactly as it is—or record a voice note.
- Pay the $47 beta price and choose a meeting time.
- Get a private 30-minute conversation after Chauntā reviews it.
Hire Your BestFriend
Use this when: You want ongoing guidance, evidence-based strategy, hands-on implementation, or embedded marketing leadership.
- Choose the level of BestFriend support that fits your needs.
- Send an inquiry with your preferred tier and what you want to accomplish.
- Discuss your goals and define your Main Objective and Custom Scope / SOW.
- Review and sign your service agreement.
- Submit your first payment to reserve your engagement.
- Once signed and paid, receive access to private kickoff scheduling.
Selected work · The BestFriend way
Strategy you can see moving.
Each project starts with the goal, finds the gap, connects the right pieces, and helps move the work toward execution.
Karaoke Night Out
A connected marketing and operations system for a growing entertainment brand.
“My BestFriend has been just that in every facet of my business. Literally my right hand. Very knowledgeable, hard-working, and quick with everything. Don’t know where we would be without MyBestFriend / Chauntā”
Alex “DJ Slym” Ducenord · Owner & Host · Delray, FL
View project +
“My BestFriend has been just that in every facet of my business. Literally my right hand. Very knowledgeable, hard-working, and quick with everything. Don’t know where we would be without MyBestFriend / Chauntā”
BF1
Entertainment experience
Featured project
Karaoke Night Out
Brand experience system
Where the crowd becomes the band.Participation · Performance · Shared energy
The goal
Karaoke Night Out was expanding into new revenue opportunities while its founder prepared to delegate more of the day-to-day operation to a growing team. The initial need was marketing support — strengthen social media, promote events, and help new ventures gain traction.
The gap
The brand had already built momentum, but much of the knowledge behind how it operated still lived with the founder. There was a recognizable visual identity, but the team lacked the documented systems, processes, and guidance needed to execute consistently without relying on him for direction.
The challenge wasn't creating more activity. It was turning years of founder knowledge into an operation other people could confidently help run.
The BestFriend move
I stepped beyond the original marketing role and into project management and operational organization.
I identified recurring workflows, translated founder knowledge into documented processes, created official working documents, and introduced structure around how the team communicated and executed.
Instead of simply helping market KNO, I helped organize the infrastructure behind the marketing so responsibilities could increasingly move from the founder's head into a system the team could follow.
The outcome
KNO moved from primarily founder-held knowledge toward documented business infrastructure. The organization now has formal resources and processes that support delegation, team onboarding, and more consistent execution as the business grows.
The Bigger WINMaking the brand easier to operate beyond the person who built it.
See what moved from strategy into execution
1Brand book + AI brand-voice prompts
2Social content strategy + campaign concepts
3Birthday reservation offer + follow-up system
4Tour, venue, and sponsorship planning tools
5Team agendas, workflows, deadlines + approvals
6Pitch decks, proposals + promotional messaging
Select “View project” above to close this case study.
Impressed Beautique
A polished brand connecting affordable style, dignity, and community impact.
“Chauntā did a phenomenal job on creating and designing my website and flyers. She went all out and paid great detail and attention to the things that I requested for my business. She did an outstanding job, was very professional, and made sure I understood every detail clearly and precisely.”
Alexis Brown · Owner · Milwaukee, WI
View project +
“Chauntā did a phenomenal job on creating and designing my website and flyers. She went all out and paid great detail and attention to the things that I requested for my business. She did an outstanding job, was very professional, and made sure I understood every detail clearly and precisely.”
BF2
Community-centered retail
Featured project
Impressed Beautique
Identity + impact
Affordable style that honors the dignity of every person.Style · Dignity · Community
The goal
Minister Alexis Brown came to BestFriend looking for marketing support for a new boutique offering affordable clothing and accessories while continuing the community giveaways that inspired the business.
The immediate goal was visibility. The deeper opportunity was positioning.
The gap
Impressed Beautique could easily have been marketed as another clothing boutique. But the story behind the business revealed something much bigger.
The giveaways weren't separate from the boutique — they were evidence of its purpose. What appeared to be a retail business was also a vehicle for serving people, providing resources, and ministering to the community.
The brand needed an identity capable of communicating both.
The BestFriend move
I repositioned the brand around the mission already living inside the business.
I developed brand assets, messaging, digital presence, and marketing materials that connected the boutique's commercial activity with its community-centered purpose — giving the organization an identity that reflected not only what it sells, but why it exists.
Rather than manufacture a brand story, I helped uncover and communicate the one that was already there.
The outcome
Impressed Beautique now has a clearer brand identity and digital foundation that support both sides of its mission: providing affordable fashion and serving its community through resources and giving.
The Bigger WINTurning an emerging business into a brand whose purpose people can understand.
Visit ImpressedBeautique26.comSee what moved from strategy into execution
1Primary, secondary + icon logo system
2Color palette + visual brand board
3Mission, story + Style · Dignity · Community tagline
4Business plan workbook + 90-day priorities
5Content pillars + customer journey follow-up
6Community impact + giveaway program structure
Select “View project” above to close this case study.
Tamara Washington
A long-term creative partnership supporting a serial entrepreneur across three purpose-driven businesses.
“I absolutely love and Value My BestFriend in Digital Marketing. The owner, Chaunta Sharp, never disappoints!”
Tamara Washington · Serial Entrepreneur & CEO · Milwaukee, WI
View project +
“I absolutely love and Value My BestFriend in Digital Marketing. The owner, Chaunta Sharp, never disappoints!”
BF3
Serial entrepreneur brand ecosystem
Featured partnership
Tamara Washington
Serial entrepreneur brand ecosystem
One visionary. Three brands.Not Your Ordinary Mom · EmpowerHER Legacy · Youth Energy University
Three business identities · One ongoing partnership
The goal
Serial entrepreneur Tamara had multiple businesses and ideas that had grown out of opportunities created during the pandemic. She needed help marketing them without losing the individuality of each venture.
The gap
What looked like several separate businesses was actually a larger entrepreneurial ecosystem that had grown faster than its structure.
The ideas were there. The businesses were there. But because Tamara was at the center of all of them, the relationships between the brands — and the distinct role each one played — weren't always easy to see from the inside.
She didn't need more ideas. She needed help organizing the ones she already had.
The BestFriend move
I zoomed out.
I helped identify the hierarchy of the ecosystem, separated overlapping ideas, and developed individual brand identities so each venture could stand on its own while still making sense within the larger vision.
That included branding, positioning, digital assets, and ongoing marketing support as the businesses evolved.
My role wasn't to replace the entrepreneur's vision. It was to help her see it from the outside, organize it, and communicate it clearly.
The outcome
What began as an interconnected collection of ideas became three distinct, growing brands with clearer identities and room to develop independently.
The Bigger WINTurning entrepreneurial complexity into a structure that could actually be communicated and grown.
See what moved from strategy into execution
1Logo systems for all three businesses
2Not Your Ordinary Mom website strategy, design + development
3EmpowerHER Legacy fundraiser strategy + rollout
4Social calendars, campaign content + paid ad creative
5Press release, publicity support + campaign messaging
6EmpowerHER Legacy event logistics plan
Select “View project” above to close this case study.
Jastin Artis
A therapeutic album expanded into events, a podcast, merchandise, and a companion journal.
“Working with Chaunta Sharp of Your Bestfriend in Digital Marketing has been one of those experiences where you quickly realize the value of having someone around who can see both the vision and the things you may be too close to see yourself.”
Jastin Artis · A&R Leadership Architect & Recording Artist · Baltimore, MD
View project +
“Working with Chaunta Sharp of Your Bestfriend in Digital Marketing has been one of those experiences where you quickly realize the value of having someone around who can see both the vision and the things you may be too close to see yourself.”
BF4
Artist brand + podcast ecosystem
Featured project
Jastin Artis
No Condom Podcast campaign
Music. Leadership. Creative Strategy.Podcast · Events · Community · Campaign production
Eight-episode podcast campaign
The goal
Jastin Artis was already an accomplished multidisciplinary music professional with a strong body of work. The opportunity was to push the music beyond traditional listening and create additional ways for the audience to experience — and ultimately monetize — the work.
The gap
The problem wasn't the quality of the music.
It was context.
The themes inside the music were deeply connected to vulnerability, mental health, relationships, healing, and the need for men to feel heard. Simply promoting songs wasn't enough. The audience needed opportunities to experience the music in environments where those themes became personally relevant.
The BestFriend move
Instead of asking, “How do we promote the album?” I asked, “How do we help people experience what this music is actually saying?”
That led to the No Condom live events — intentionally raw conversations centered on men's mental health, vulnerability, and being heard, with Jastin's music helping set the emotional tone.
The response revealed an opportunity larger than a single event. The concept expanded into a podcast and a companion journal, creating multiple extensions of the same core message around the album.
One creative asset became the center of a broader content and experience ecosystem.
The outcome
Jastin's music gained an ecosystem of supporting digital and experiential assets capable of extending the life of the project beyond the album itself and creating additional pathways for audience engagement and revenue.
The Bigger WINTransforming music from something audiences simply listen to into something they can experience, discuss, and engage with across multiple formats.
See what moved from strategy into execution
1Target-audience research + music marketing strategy
2Social strategy + cross-platform content calendar
3Visual social assets for an eight-episode podcast campaign
4Production-team recruitment + workflow coordination
5Virtual-event run of show + Zoom production support
6Companion-journal concept + campaign integration
Select “View project” above to close this case study.
Your goal deserves a BestFriend.
Hire BestFriend to get the job done!
Need more than another marketing tip?
BestFriend offers ongoing support ranging from trusted guidance and evidence-based strategy to hands-on implementation and embedded marketing leadership—all customized around what your business is trying to accomplish.
Hire Your BestFriend- Every move starts with an objective.
- Every recommendation requires evidence.
- Every action starts with strategy.
Text Blog
BestFriend…we need to talk. 😂💬
Quick marketing education, practical advice, useful tools, and honest context—with a place to text me back.
Read the Text Blog9:01Your BestFriend in DM•••
Text Me Back Start with clarity
What deserves your attention next, BestFriend?
Bring the moving pieces. We’ll find the gaps, connect what belongs together, and build a practical path toward execution.