Hire Your BestFriend
Every business
needs a BestFriend.
Strategic marketing support without adding another full-time employee.
BestFriend doesn’t start with random tactics. We start by identifying what your business is trying to accomplish, gathering the evidence needed to understand the situation, and creating a strategy before making a move.
The BestFriend Method
There’s a reason
behind every move.
Objective
What are we trying to accomplish?
Evidence
What do we already know, and what do we need to learn? When useful evidence already exists, BestFriend audits it. When the evidence does not exist, BestFriend researches it.
Strategy
What should we do based on the evidence?
Execution
Who is responsible for making it happen depends on the BestFriend level selected.
Measurement
What happened? What worked? What needs to change?
System
When appropriate, successful processes are organized and documented so they can be repeated.
Every move starts with an objective.
Every recommendation requires evidence.
Every action starts with strategy.
The goal holds everything together
One contract.
One Main Objective.
Every BestFriend engagement is built around one Main Objective (Primary Engagement Goal)—the primary business or marketing outcome the engagement exists to help advance.
Throughout the engagement, BestFriend and the client work through smaller Supporting Objectives (Strategic Priorities). Every Supporting Objective must directly advance the contracted Main Objective.
If a requested project, campaign, initiative, deliverable, or objective does not directly support the Main Objective, it is outside the agreed scope. It may require separate à-la-carte pricing or a formal scope change.
A little clarity before we choose
What we mean.
- Main Objective Primary Engagement Goal
- The single primary outcome the contract exists to help advance. There is one Main Objective per contract.
- Supporting Objectives Strategic Priorities
- Smaller weekly or monthly priorities that directly advance the Main Objective.
- Custom Scope Statement of Work / SOW
- The written scope defining the approved objectives, responsibilities, services, research, access, tools, implementation, Reserved Weekly Capacity, boundaries, and other work included in the engagement.
- Reserved Weekly Capacity
- The amount of BestFriend working capacity reserved for the client each week within the approved Custom Scope. Capacity is a guardrail. Clients are not purchasing miscellaneous hourly labor. Unused capacity does not roll over, accumulate, transfer, or convert into unrelated services.
Four levels. Increasing ownership.
Choose how much
you want to hand over.
You choose the relationship level. BestFriend uses the appropriate skills, research methods, services, tools, systems, and processes to advance the agreed objective within your approved scope.
Select a BestFriend to explore what’s included.
Supportive BestFriend
Marketing Advisor
$150/week
I help you navigate it.
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Best forBusiness owners who want a trusted advisor in their corner to help think through marketing and business priorities.
- Main Objective
- 1 per contract
- Active Supporting Objectives
- 1 at a time
- Contract
- 6 months
Supporting Objective capacity
Unlimited focus changes as long as each Supporting Objective directly supports the contracted Main Objective.
Reserved Weekly Capacity
Advisory only.
No routine research, auditing, strategy-development, production, or implementation capacity is included.
What this can look like
Examples of deliverables + advisory outputs
Advisory feedback and recommendations based primarily on the information and materials you provide. You put the guidance into action.
- Feedback on website copy, flyers, offers, or posts you bring for review
- Suggested priorities and next steps
- Brainstormed content or campaign ideas
- AI prompt suggestions and refinement feedback
- Recommendations for a current marketing question
Your Custom Scope defines the deliverables included, based on your Main Objective and Reserved Weekly Capacity.
Strategic BestFriend
Marketing Strategy Consultant
$450/week
I investigate it and tell you how you should approach it.
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Best forBusinesses that need evidence-based research, auditing, analysis, and strategy before deciding how to move.
- Main Objective
- 1 per contract
- Active Supporting Objectives
- Up to 2 at one time
- Contract
- 6 months
Supporting Objective capacity
Maximum 4 Supporting Objectives per month
Capacity for up to 24 Supporting Objectives across a six-month engagement, subject to complexity, research requirements, and available capacity.
Reserved Weekly Capacity
Up to 6 hours/week of research + strategy
Unused capacity does not roll over.
What this can look like
Examples of deliverables
Research and planning deliverables for you or your team to put into action.
- BestFriend Findings + Strategy Deck — Findings Report + Strategic Action Plan
- Marketing audit findings
- Market, competitor, or audience research summaries
- Research spreadsheets and analysis
- Messaging or offer recommendations
- Campaign plans and prioritized action roadmaps
- KPI and measurement plans
- AI strategy and reusable prompt/process recommendations
Your Custom Scope defines the deliverables included, based on your Main Objective and Reserved Weekly Capacity.
Right Hand BestFriend
Fractional Marketing Manager + Implementation Partner
$750/week
Give me the approved objective.
I investigate it, then tell you how we will get it done.
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Best forBusinesses that need evidence, strategy, coordination, and hands-on implementation.
- Main Objective
- 1 per contract
- Active Supporting Objectives
- Up to 3 at one time
- Contract
- 6 months
Supporting Objective capacity
Up to 6 Supporting Objective changes per month
Reserved Weekly Capacity
Up to 10 hours/week within the approved Custom Scope / SOW
Unused capacity does not roll over.
What this can look like
Examples of deliverables
Research and strategy outputs from Strategic, plus hands-on deliverables selected for your Custom Scope.
- Campaign graphics, flyers, and other scoped marketing assets
- Content calendars and scheduled posts
- Campaign copy and content assets
- Website and landing-page updates
- Lead-capture forms and follow-up workflows
- Organized project boards and contractor task plans
- Reusable AI prompt systems
- Marketing workflow documentation
Your Custom Scope defines the deliverables included, based on your Main Objective and Reserved Weekly Capacity.
BFF — BestFriend Forever
Embedded Fractional Marketing Lead
starting at $1,200/week
Give me the defined role.
I own making that function work.
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I don’t just fill the role. I build the role.
Best forEstablished businesses that want BestFriend embedded inside the organization with functional ownership of an agreed role.
- Main Objective
- 1 per contract
- Active Supporting Objectives
- Up to 3 at one time
- Contract
- 12-month minimum
Supporting Objective capacity
Up to 12 Supporting Objective changes per month
Reserved Weekly Capacity
12+ hours/week
This is customized according to the defined role.
Starting investment is $1,200/week.
Higher-capacity BFF engagements are custom-priced according to:
- responsibility
- authority
- role complexity
- Reserved Weekly Capacity
- organizational needs
- Custom Scope / SOW
What this can look like
Examples of deliverables
Scoped implementation from Right Hand, plus operating resources built for your defined function.
- Systems, SOPs + Handoff Playbook
- Marketing operations and workflow documentation
- Role documentation and team operating guides
- AI standards, processes, and team guidance
- Quality-control checklists and review processes
- Contractor/vendor coordination and transition resources within written authority
- Knowledge-transfer resources and employee handoff materials
Your Custom Scope defines the deliverables included, based on your Main Objective and Reserved Weekly Capacity.
Compare all four levels Objectives, capacity, research, execution + terms
| Your level of support | Supportive BestFriendMarketing Advisor$150/week | Strategic BestFriendMarketing Strategy Consultant$450/week | Right Hand BestFriendFractional Marketing Manager + Implementation Partner$750/week | BFF — BestFriend ForeverEmbedded Fractional Marketing Leadstarting at $1,200/week |
|---|---|---|---|---|
| Main Objective | 1 per contract | 1 per contract | 1 per contract | 1 per contract |
| Active Supporting Objectives | 1 at a time | Up to 2 at one time | Up to 3 at one time | Up to 3 at one time |
| Supporting Objective capacity | Unlimited focus changes within the contracted Main Objective | Maximum 4 Supporting Objectives per month | Up to 6 Supporting Objective changes per month | Up to 12 Supporting Objective changes per month |
| Reserved Weekly Capacity | Advisory only | Up to 6 hours/week of research + strategy | Up to 10 hours/week within Custom Scope | 12+ hours/week customized to the defined role |
| Research + audit / discovery + analysis | Light review based primarily on client-provided information | Included | Included as required by approved objectives | Ongoing as required by the defined function |
| Strategy | Guidance | BestFriend develops the strategy | BestFriend develops the strategy and execution approach | BestFriend owns strategic direction within the defined function and delegated authority |
| Execution | Client executes | Client executes | BestFriend executes approved work with the client | BestFriend owns the defined function within written authority |
| AI | AI guidance | AI strategy | AI-assisted implementation | AI integration + oversight |
| Customization | Current advisory priority | Customized research + strategy | Custom Scope / SOW | Fully customized embedded role |
| Contract | 6 months | 6 months | 6 months | 12-month minimum |
BFF · The work stays with you
Built to stay.
BFF is not called BestFriend Forever because BestFriend works for your business forever. It is called BestFriend Forever because the systems, processes, workflows, documentation, operating resources, and infrastructure created during the engagement are designed to remain part of your business after BestFriend leaves.
BestFriend doesn’t just fill the role.
BestFriend builds the role.
- Systems
- SOPs
- Playbooks
- Workflows
- Process documentation
- Role documentation
- Knowledge-transfer resources
- Handoff materials
Systems, SOPs + Handoff Playbook
The goal is for a future employee or leader to step into a documented, organized function rather than starting from scratch.
Clear expectations from the start
Your support. Your scope.
Choose the level of support you need. We’ll define your goal and what’s included before work begins.
If your needs change, we’ll discuss any scope or pricing updates with you first.
How hiring BestFriend works
From “I need help”
to “Let’s get to work.”
Choose your level of support
Compare the four BestFriend relationship levels and starting investments, then choose the support you need.
Tell BestFriend what you need
Complete the project inquiry form on this page. Tell BestFriend what your business does, what you are trying to accomplish, what is currently getting in the way, and what kind of support you think you need.
Talk through your goals
We’ll discuss your priorities, answer your questions, and clarify what you want to accomplish with your selected level of support.
Custom Scope + agreement
Your agreement sets out your selected BestFriend level, Main Objective, Custom Scope / Statement of Work (SOW), Reserved Weekly Capacity, responsibilities, access requirements, and pricing.
Activate your BestFriend
Sign the agreement and submit the required first payment. Your engagement is officially reserved once your agreement is signed and your first payment is received.
Schedule your kickoff
Only signed AND paid clients receive access to the BestFriend kickoff calendar. Inquiry submission alone does not unlock kickoff scheduling.
Your engagement is officially reserved once your agreement is signed and your first payment is received.
Your move, BestFriend
Ready to put your BestFriend to work?
Tell me what you’re trying to accomplish, what’s getting in the way, and where you think you need help.
Choose the level of support you’re interested in. Have questions? Include them in your inquiry.
Your inquiry starts the conversation. We’ll discuss your goals and the details of working together before you sign an agreement. Submitting the form does not create a service relationship or reserve capacity.
Clarity comes before clicks.
You don’t need more random marketing.
You need a clear objective, real evidence, a strategy built for your business—and the right BestFriend beside you to help carry it as far as you need.
You choose the destination.
Your BestFriend level determines how much of the journey BestFriend owns.
Can’t wait to see you WIN, BestFriend!